“I feel like the ‘Touch Down’ video captures the right vision for the song and matches the viral moments from TikTok and social media,” says HD4President. “And it shows good vibes and fun times – bringing fun back to the music scene.”
Initially released independently, “Touch Down 2 Cause Hell (Bow Bow Bow)” exploded after a TikTok user uploaded a video of herself and a friend dancing to the track in May 2021. To date, there have been over 1.2 million TikTok creations – including clips by Lizzo, Coi Leray, City Girls, Latto, Niecy Nash, Gabrielle Union and Jessica Alba – and over 1.5 billion views on the platform. Complex included “Touch Down 2 Cause Hell (Bow Bow Bow)” in its recent round-up of “The Best TikTok Trends and Challenges Right Now.”
HD4President delivers brazen lyrics, serving as a reflection of his life experiences. Growing up in Baton Rouge, Louisiana, he found inspiration for his music in life itself, as well as in the music of favorite artists such as Soulja Slim, JAY-Z and Juvenile. While still staying true to his Baton Rouge “jiggin” roots, HD4President’s music is a unique mix of hip hop, R&B, soul and pop, which translates into infectious, high energy hits.